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IKEA iseseisva elu stardipakk

Komistasin viimati IKEAs lihapalle mugimas käies uue toote otsa: iseseisva elu stardipakk. Komplekt koosneb hoiukastist ja erinevatest köögitarvikutest: potid-pannid, taldrikud-kausid-klaasid, söögiriistad, lõikelauad, rätikud ja muu mant. Kus selline stardipakk siis oli, kui mina ühikasse kolisin? Ah jah, meil polnud siis veel IKEAtki. Igatahes, IKEA stardipakk kasutab edukalt ära mõningaid tootepsühholoogia võtteid, nagu näiteks…

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How violence is sometimes the correct answer

It was a splendid morning in the Netherlands. The weather was nice. The sun was shining.

Around 8 a.m., Eva was stretching her sleepy limbs. She heard people unlocking their bikes, seagulls fighting over garbage, and trains riding off to who-knows-where. A gentle wind squeezing in through the half-open window was caressing her forehead.

She had planned to be extremely productive that day. First, she would wrap up the opposition report. Then she would take out the garbage, have breakfast, and work on her thesis. Maybe even send out a couple of job applications?

Little did she know what this day had in store for her.

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Maybe so, maybe not

There is an old Zen Buddhist story about how we tend to see events as either good or bad, not simply neutral happenings in life as a bigger whole. I have copied the story at the end of this post and I encourage you all to read it because what happened to me today was literally the same.

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Who you gonna call? Night Watchers.

Last night I woke up to a car alarm. It took me a while to realise that the noise I heard through my deep sleep was indeed a car alarm. As a fellow car owner myself, I know that car alarms usually have a reason to go off (unless we are talking about *my* car that starts screaming on its own or when a fly accidentally bumps into it), so I peeked out through the curtains.

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